If you want to sell a Digital products, think in terms of end-users. Why should they buy a product from us?
If we find the answer, let’s move into the deeper layers of issues.
Identify Our Audience
The first step is getting a detailed version of our target audience. Ask these questions, what do they want? why should they learn it? Is it for advancement in their career? or learn as a skill?
After finding answers to this questions, we can get an overall idea of our audience. Is it a good thing?
If you find the target audience, the next step is to give the overall picture of our product or services to the end-user or customers.
Have you ever speak emotionally with your heart to anybody? if the answer is yes, then we can understand the power of communication using emotions and feelings. Blogging offers this sort of opportunity!
Blogging means to write about the services or products we are intended to give to the end-user.
The traditional definition of lead magnet is defined as “it is a nearly irresistible offer made in exchange for a customer’s email address and other valuable marketing information, like name and phone number.”
The lead magnet should provide a quick and effective solution to the specific challenges faced by the particular target audience.
Examples of Lead Magnet
These are high performing lead magnets and they are easily accepted by the users.
Webinars provide unique value to the lead magnet. Audio and video are easily attracted the target people. So it communicates in a very effective and easy way.
It dramatically creates some “fear of missing out” experience for the user.
For instance, the caption like “The offer is available for 100 people or 10 minutes, so hurry up!”.
The template provides an outline of the product or services.
If we highlighted our product and service used by the current customer and their results and success. So the new users are easily attracted and influenced by the success stories!
If we offer a lower price or free shipping of our product to the customers, it will increase the possibility of higher selling of our products.
Email marketing is the process of sending commercial messages to a group of people. So we can send the advertisement to the users with ease!
Google Ads/Facebook Ads
Google Ads, Facebook Ads help us to reach a wider range of people using Google and Social media. The number of internet users and Social media users are increasing day by day. If we are marketing with the help of these platforms, our product will reach millions of people with ease and less expensive.
Search Engine Optimisation helps our blog post higher in the google ranking.
Structure of the sentence,paragraph length,meta description,the loading time of the images determine the speed of access of blog post in Google search.
If we provide enough attention to these things our quality and quantity of our website visitor will increase. And it helps us to enhance our business.
When we give awareness or overall idea of our products, the next stage is to welcome them to a place where we can show them the quality and specifications of our products and services.
Live workshops, Masterclasses help to give enough clarity of the product to the users.
If we give enough clarity, the next steps to convert them to customers!
Providing accurate information regarding the products or the solutions offer to their greater problems
We can consult them with the help of a Whats App /Zoom meeting.
Testimonials and Success stories help to ensure the reliability between the customers and service providers.
Finally, convert the customer to the greatest asset to the organization.
How can we achieve that?
The Brand Evangelist is a person who believes in our product or services intensely and promotes it to others. It is like word-of-mouth marketing.
It means the person recommends a product or services to another and get paid.Using social media posts, Blog commenting are the different ways to promote the products.
The quality connection between products and customer is the secret to success!